Adidas
The BOOST Experience
This signage and print design project for Adidas is a bold celebration of energy, innovation, and brand identity. Designed to captivate and engage, the installation immerses visitors in the BOOST Experience, seamlessly blending contemporary aesthetics with functional design.
The visual language speaks directly to Adidas' commitment to performance and creativity, using clean geometry, vibrant colors, and striking repetition to tell a story of movement and momentum. From the interior walls to the storefront exterior, every detail was thoughtfully crafted to inspire and energize the audience while reinforcing the brand's ethos.
Print Media
Together, these elements showcase a cohesive visual identity that captures the essence of the Adidas BOOST Experience, inviting customers into a space where design meets performance.
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Wall Graphics: Minimalist yet dynamic patterns of semicircles and bold typography create a rhythmic, energizing aesthetic. The repetition of "BOOST" paired with abstract, geometric elements reflects the energy and forward motion synonymous with the Adidas brand.
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Directional Art: The use of concentric circles in black and yellow provides a striking visual cue, enhancing the sense of movement and momentum. This design element ties directly to the "BOOST" concept, evoking speed, energy, and focus.
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Storefront Design: The exterior signage combines subtle sophistication with bold accents, using a grid of gold crosses paired with vibrant yellow highlights. The concentric patterns extend the brand experience from the inside out, creating an inviting yet unmistakably modern statement.
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