Hulu Reality
TV Campaign
We partnered with Hulu to design and execute a bold, large-scale print installation in the heart of New York City. This campaign was strategically developed to amplify Hulu’s reality TV offerings, leveraging a visually arresting, full-building window wrap to capture the attention of city-goers.
The goal was to create an immersive, larger-than-life presence for Hulu, ensuring that pedestrians, drivers, and commuters alike would be drawn to the vibrant display. By seamlessly integrating dynamic celebrity imagery, clean typography, and Hulu’s iconic branding elements, we transformed this high-traffic urban space into an unmissable advertisement, reinforcing Hulu’s dominance in the reality TV streaming space.
Print Media
The creative direction centered around bold, high-contrast black-and-white imagery of popular reality TV personalities, arranged in a dynamic collage style. The strategic use of green framing elements—Hulu’s signature brand color—ensured brand consistency while drawing the attention of passersby.
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Key design elements included:
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Celebrity Portrait Collage: A mix of well-known reality TV figures displayed in expressive poses, capturing the energy and drama associated with the genre.
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Typography: The phrase "Hulu Has Reality TV" was prominently displayed in clean, bold, sans-serif typeface for instant readability, reinforcing the campaign message.
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Brand Integration: The recognizable Hulu logo was placed strategically within the design, ensuring clear brand visibility without overpowering the visual narrative.
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Installation Process:
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Executing this large-format window wrap required precision and meticulous planning. The installation process involved:
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Material Selection: High-quality vinyl with a matte finish to reduce glare and enhance visibility from multiple angles.
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Printing & Paneling: The artwork was printed in sections to fit the segmented window panels, ensuring seamless alignment.
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Surface Preparation: The glass surfaces were cleaned and primed to ensure maximum adhesion.
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Application: Each vinyl panel was carefully installed by our team, ensuring bubble-free and smooth adhesion, even across the architectural breaks.
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Impact & Visibility:
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This installation was strategically placed at a high-foot-traffic intersection in New York, ensuring maximum exposure to pedestrians, drivers, and commuters. The bold contrast, engaging celebrity imagery, and clear messaging made it an eye-catching statement piece in the urban landscape.
Overall, this campaign successfully captured the essence of Hulu’s reality TV offerings, reinforcing their presence in the streaming market while engaging city-goers in a visually compelling way.
