A Refined Identity for Compassionate Care
Our marketing agency created Urban Eldercare's brand identity that reflects their dedication to providing professional, compassionate care for older adults and their families. The goal was to create a visual language that communicates trust, dignity, and reliability while maintaining an inviting and approachable presence.
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The logo design incorporates elegant serif typography paired with a calming circular motif, symbolizing unity, connection, and care. This combination projects professionalism and warmth, perfectly balancing the brand’s dual focus on quality and compassion.
The color palette features soft blues, warm neutrals, and gentle green accents, evoking tranquility and trust. These colors are paired with clean layouts and generous white space, reinforcing the brand’s modern and accessible aesthetic.
The overall look and feel of Urban Eldercare is polished yet approachable, blending clear communication with uplifting visuals. Imagery highlights meaningful moments between caregivers and families, emphasizing the human connection central to Urban Eldercare’s mission.
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This project resulted in a cohesive brand identity that elevates Urban Eldercare’s presence while aligning with their mission to enhance the quality of life for older adults through thoughtful and professional care.
Stationery
Urban Eldercare’s stationery reflects elegance and professionalism, with clean layouts, soft blue and neutral tones, and the circular logo subtly featured. Premium materials and refined typography enhance its polished look, reinforcing trust and care in every detail.
Website
Urban Eldercare’s website combines serene blue and neutral tones with clean, intuitive layouts to create a welcoming digital experience. Uplifting imagery and clear navigation emphasize the brand’s focus on trust, care, and professional excellence, ensuring accessibility for all users.
Branded Instagram
Urban Eldercare’s Instagram uses a soothing palette, unique illustrations, heartfelt visuals, and uplifting messages to
showcase its commitment to trust and compassionate care.
Merchandising
Urban Eldercare’s merchandise combines practicality with refined design, featuring items like notebooks, mugs, and tote bags in calming blue and neutral tones. Subtle branding and elegant details reflect the brand’s professionalism and commitment to thoughtful care.
