Lulu's: A Story of Health, Love and Legacy.
Lulu’s Juice Bar is a testament to holistic health and heartfelt storytelling. Originally launched in 2016 as Empowering Goods, the brand underwent a deeply personal transformation, becoming Lulu’s in honor of the founders’ beloved nephew Luis, whose bright spirit continues to inspire their mission. This family-owned juice bar embodies a commitment to organic wellness and community connection, offering much more than just food and beverages.
​
For this project, the branding reflects Lulu’s holistic ethos and emotional roots. The logo—a clean, modern design featuring soft, rounded typography—symbolizes both the freshness of their ingredients and the warmth of their familial story. The color palette blends vibrant greens, sunny yellows, and earthy tones, evoking nature, vitality, and balance. These elements come together to create a look and feel that is fresh, approachable, and grounded in authenticity.
​
This design development further enhance this cohesive identity by emphasizing sustainability, health, and inclusivity. From packaging that uses recyclable materials to marketing collateral that incorporates engaging imagery of fresh produce and vibrant, active lifestyles, every aspect of the design celebrates Lulu’s dedication to wellness and their local community.
​
The storytelling approach focuses on emotional connection, sharing the legacy of Luis and how it drives Lulu’s mission to nourish the body, mind, and soul. Paired with a 100% organic menu and an emphasis on sustainable practices, Lulu’s branding aligns seamlessly with their values and resonates deeply with their audience.
​
Through this project, Lulu’s was transformed into a brand that not only offers delicious and health-conscious products but also serves as a sanctuary where health, love, and legacy come together.
Stationery
The stationery for Lulu’s Juice Bar is a seamless extension of the brand’s identity, combining functionality with aesthetic appeal to reflect the warmth and vitality of the juice bar’s ethos.
Website
The website for Lulu’s Juice Bar serves as a dynamic digital extension of the brand’s mission to nourish body, mind, and soul. Designed with a user-friendly and organic layout and visually striking elements, it encapsulates the brand’s approachable, organic, and holistic ethos.
Packaging
The packaging for Lulu’s Juice Bar embodies the brand’s commitment to organic wellness and sustainability while maintaining a vibrant and approachable aesthetic. Every element reflects the brand’s mission to nourish the body, mind, and soul, creating a memorable and meaningful customer experience.
Uniforms
The uniforms for Lulu’s Juice Bar reflect the brand’s vibrant, approachable, and community-oriented personality while maintaining a professional and polished look. Designed with comfort and functionality in mind, they seamlessly embody the holistic and sustainable ethos of the brand.
Merchandising
The merchandising for Lulu’s Juice Bar translates the brand’s values into practical and stylish products that customers can incorporate into their daily lives. Each item is thoughtfully crafted to promote sustainability, functionality, and a sense of community.
