NYC Department
of Correction
Genuine Voices,
Real Aspirations
We partnered with the NYC Department of Correction to create a compelling and inspiring video that captures the genuine aspirations and concerns of individuals connected to the department. Designed around the powerful tagline "Join the Boldest," the video highlights the organization’s dedication to understanding the needs, hopes, and challenges of its workforce and community.
By reenacting real focus group responses, the production delivers an authentic and relatable glimpse into the everyday lives of those who serve or aspire to serve. This approach not only humanizes the department but also reinforces its commitment to fostering an environment where employees feel valued, heard, and supported.
Video Editing
Through heartfelt statements like “I want to buy a house,” “I need public safety,” “fair salary,” “go on vacation,” and “getting paid after retiring,” the video emphasizes universal desires for stability, security, and a brighter future.
The realistic re-enactments, paired with the empowering tagline, create a narrative that resonates deeply with viewers. It positions the NYC Department of Correction as a forward-thinking organization that values its people and strives to build a supportive and rewarding environment for its team.
