A Visual
Identity Rooted in Unconditional Love
Our marketing agency worked with Agape Family Therapy & Coaching to develop a cohesive brand identity that encapsulates their mission of fostering self-discovery, healing, and authentic connection. The brand centers on the concept of “Agape,” representing unconditional love, which is reflected throughout its visual and emotional elements.
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The logo design features clean, modern typography paired with a subtle heart motif, symbolizing care, compassion, and connection. This timeless design communicates warmth and professionalism while maintaining an approachable feel.
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The color palette is intentionally soothing, incorporating soft hues of lavender, blush, and neutral tones to evoke feelings of calm, trust, and safety. These colors are paired with clean white space, giving the brand a serene and contemporary aesthetic.
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The look and feel of Agape’s brand is minimalist yet impactful, with thoughtful layouts and a balance of typography and imagery. Marketing materials include uplifting, people-focused visuals that reinforce the brand’s commitment to holistic well-being and empowerment.
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Through this collaboration, Agape gained a unified identity that aligns with their core values and communicates their dedication to creating spaces for growth and transformation. The result is a brand that is as compassionate and inspiring as the services they provide.
Stationery
Agape’s stationery reflects a calming and professional aesthetic with soft lavender and blush accents on neutral tones. The logo’s heart motif adds a touch of warmth, while clean layouts and high-quality materials ensure a polished, refined look that embodies trust and connection.
Branded Instagram
Agape’s Instagram features a serene set of icons for the highlights, uplifting quotes, and calming visuals, reflecting the brand’s focus on connection and self-discovery. Its clean design inspires trust and engagement.
Website
The Agape's website is a welcoming and user-friendly platform that highlights its therapy and coaching services. It reflects the brand's values of compassion and authenticity through a calming design featuring mint green and blue tones, emphasizing self-discovery, connection, and emotional balance.
Merchandising
Agape’s merchandise combines practicality with elegance, featuring items like notebooks, mugs, and tote bags in soft lavender and neutral tones. The logo’s heart motif adds a warm, personal touch, while the minimalist design reinforces the brand’s calming and supportive identity.
