Hey,
Google!
Immersive Branding
for the 2019 NBA finals
J'Vsion partnered with Google to create a dynamic, location-based advertising campaign that seamlessly integrated Google’s services into everyday moments.
This campaign turned everyday public spaces into interactive brand moments, seamlessly integrating Google’s presence into the urban landscape. Bold, continuous patterns and strategically placed print media transformed high-traffic areas into engaging touchpoints, inviting passersby to experience Google in a fresh, dynamic way.
Google in Motion: An Event Woven into the Cityscape
Elevator wraps playfully greeted commuters with “Fancy seeing you here,” turning enclosed spaces into unexpected brand interactions. Street-level posters and digital screens sparked curiosity with real-time prompts like “Hey Google, when is the next 4 train coming?”—showcasing the Google Assistant’s practical benefits in the very moments users needed them most.
Vibrant visuals and clean typography ensured instant recognition
and maximum readability, while witty, seasonal messages such as
“Spring things, made by Google” and “Plant one on me”
added a lighthearted, human touch.
By merging design, advertising, and strategic placement, this campaign transformed the city into a living, breathing conversation with Google—one that felt organic, engaging, and effortlessly useful.
