Hey,
Google!
J'Vsion partnered with Google to create a dynamic, location-based advertising campaign that seamlessly integrated Google’s services into everyday moments.
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This campaign turned everyday public spaces into interactive brand moments, seamlessly integrating Google’s presence into the urban landscape. Bold, continuous patterns and strategically placed print media transformed high-traffic areas into engaging touchpoints, inviting passersby to experience Google in a fresh, dynamic way.
Google in Motion: An Event Woven into the Cityscape
Elevator wraps playfully greeted commuters with “Fancy seeing you here,” turning enclosed spaces into unexpected brand interactions. Street-level posters and digital screens sparked curiosity with real-time prompts like “Hey Google, when is the next 4 train coming?”—showcasing the Google Assistant’s practical benefits in the very moments users needed them most.
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Vibrant visuals and clean typography ensured instant recognition
and maximum readability, while witty, seasonal messages such as
“Spring things, made by Google” and “Plant one on me”
added a lighthearted, human touch.
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By merging design, advertising, and strategic placement, this campaign transformed the city into a living, breathing conversation with Google—one that felt organic, engaging, and effortlessly useful.
