Hey,
Google!
Immersive Branding
for the 2019 NBA finals
J'Vsion partnered with Google to create a dynamic, location-based advertising campaign that seamlessly integrated Google’s services into everyday moments.
Through a series of thoughtfully designed print and digital advertisements, the campaign engaged passersby with conversational, real-world prompts that highlighted Google Assistant’s usefulness in daily life.
Print Media
Strategically placed advertisements transformed public spaces into interactive brand touchpoints. Elevator wraps featured “Fancy seeing you here”, a clever nod to the enclosed space, making routine moments feel personal and engaging. Nearby, street-level posters and digital screens encouraged discovery with questions like “Hey Google, when is the next 4 train coming?” or “Hey Google, what are the hours of the Greenmarket in Union Square?”, reinforcing Google Assistant’s practical value in real time.
Vibrant visuals and clean typography ensured maximum readability and impact, while playful messages such as “Spring things, made by Google” and “Plant one on me” added a seasonal, lighthearted touch. This campaign exemplified our agency’s expertise in design, advertising, and strategic marketing, delivering an immersive brand experience that felt both organic and innovative.
