Hey,
Google!
Immersive Branding
for the 2019 NBA finals
J'Vsion partnered with Google to create a dynamic, location-based advertising campaign that seamlessly integrated Google’s services into everyday moments.
Through a series of thoughtfully designed print and digital advertisements, the campaign engaged passersby with conversational, real-world prompts that highlighted Google Assistant’s usefulness in daily life.
Print Media
Strategically placed advertisements transformed public spaces into interactive brand touchpoints. Elevator wraps featured “Fancy seeing you here”, a clever nod to the enclosed space, making routine moments feel personal and engaging. Nearby, street-level posters and digital screens encouraged discovery with questions like “Hey Google, when is the next 4 train coming?” or “Hey Google, what are the hours of the Greenmarket in Union Square?”, reinforcing Google Assistant’s practical value in real time.
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Vibrant visuals and clean typography ensured maximum readability and impact, while playful messages such as “Spring things, made by Google” and “Plant one on me” added a seasonal, lighthearted touch. This campaign exemplified our agency’s expertise in design, advertising, and strategic marketing, delivering an immersive brand experience that felt both organic and innovative.
